Aloft on Cortez Hill
Aloft on Cortez Hill is located in San Diego, California. Level Four Advisors took over the sales and marketing for the remaining homes in this condominium conversion community. The property was in need of refreshed marketing assets and a new marketing strategy. The website was approximately ten years old and lacked a responsive design and other features that are critical in today's modern websites. A7 also refreshed the logo with small refinements to the font and color palette and created a new brochure folder with floor plan inserts. We implemented a digital campaign including eblasts, PPC advertising and banner ads in strategic, local online publications. The model homes were re-staged with furniture and accessories that were more appropriate for the target market. All of these efforts have paid off as sales absorption has been strong as the community approaches sell-out.