A7 Real Estate Marketing & Sales Consulting


Less is More

Architect Ludwig Mies van der Rohe embraced minimalist design and architecture and became known for adopting the phrase “less is more”. That ethos has been embraced by many both professionally and personally, and A7 is no exception. 

What does "less is more" mean to us? It’s as much about form as function. A clean, minimalist design is not only visually pleasing, but is impacts the user’s experience. For example, a first impression on a website is critical and the degree of visual complexity influences the user’s perception of the website almost instantaneously and can also adversely impact their user experience if the site navigation and  overall functionality is too complex. We prefer to incorporate simple but impactful typography, a focused color palette, white space (or negative space), and clear and concise copy, which works best in today’s mobile-first, time-starved world. While there are no absolutes in design, we advise our clients to consider these best practices and embrace the “less is more” philosophy. 

Michelle AnticComment